So if you guys watch TV, then I'm sure you have seen this commercial. I have seen it a ton of times. At first I didn't think anything of it, until I saw a few articles on how it promotes a distorted view of food and can encourage eating disorders.
I have always struggled with my weight since I was about 12 or so. I've never really been skinny, but I've always been a huge eater. Even when I was younger and lighter, I ate 5x as much and didn't work out hardly at all. My metabolism must have been amazing back then.
I've never considered myself skinny, and I have always been in the normal BMI range. Granted, I was at the high end of normal, but never technically overweight. Like most women, I still feel like I'd like to lose a little weight to feel good about myself and just become more fit overall. This whole issue is a constant struggle that I always am dealing with, and I know many other people are as well. My weight is something that I will always be working on because I do tend to gain and lose.
I don't think that this commercial will give someone an eating disorder, but it does send the message that you can't or shouldn't splurge on food. I am a big believer that everything is ok in moderation as long as you have portion control. The fact that it is encourging people to jog in place as you eat a piece of cake or to eat 8 celery sticks to make up for it is obviously meant for humor, but I do know that a lot of people make mental negotiations with themselves about food. "Ok, I'll have dessert tonight because I have a long run tomorrow." I have definitely been guilty of thinking in this tit for tat way of thinking.
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| Yumm...I bet it tastes like real red velvet..if you eat it with red velvet cake on your fork too... |
Yesterday, it was announced that Yoplait is taking the commercial down after the National Eating Disorder Foundation claimed "it had the potential to trigger harmful thoughts and behavior in people suffering from eating disorders." I saw this commercial on the air just last night, so it will be interesting when it will actually be pulled off the air.
I think that Yoplait had no malicious intent when making this commercial. They were simply trying to state that they have delicious yogurt that is light and can be enjoyed in place of dessert. Did they hit a little too close to home for some people? Maybe. I have never suffered from an eating disorder, but I can definitely relate to the actresses inner monologue of bargaining with herself to justify eating certain things.
In general, the media is loaded with things that can promote unhealthy thoughts towards food and exercise. Did anyone see the interview with Heidi Montag (you know that girl who spent $100,000 on plastic surgery last year) where she said she spends over 14 hours a day working out. 14 hours! That is insane. Young impressionable girls who look up to her and want to be thin and pretty might hurt themselves by trying to overwork their bodies in order to be skinny.
Don't even get me started on this commercial...
Or this product by abercrombie kids geared towards 7 year old girls...
Since when do little girls need push up bikinis and butt shaping sneakers?
What do you guys think of these types of commercials and advertising? Are they just trying to be funny and sell products or are they causing serious damage to people, especially young girls?
Please weigh in I'd love to hear what you guys think.












